Get Your Business to the Top of Google with Google Ads
Based on the results of Google Ads campaigns, we consider them the best way to reach a target market online.
At One Man Studio, we run these campaigns monthly for individual products or services.
But what does Google Ads involve?
It's an online advertising campaign made up of carefully structured ads, developed after analysis, that aim to bring potential buyers to a website. This can significantly increase sales of any product or service. Google Adwords can deliver an excellent return on investment, and a key feature is that results can be measured through Google Analytics.
A Google Ads strategy relies on selecting and analyzing the most relevant keywords. When users enter these terms in the search engine, the ad appears among the top results, making your brand one of the first options your target audience considers.
Keyword prices are set through an “auction” system, in which the most frequently searched words have the highest cost. That's why strategically managing Google Ads requires choosing keywords that best describe the product or service being offered.
Advertising on Google's platform is more effective, affordable, and above all profitable than traditional media such as television, radio, billboards, or print.
Campaigns developed by One Man Studio have no mandatory contract terms. You'll also receive campaign data and results through monthly reports or regular statistical analyses.
A Google Adwords campaign has 3 components.
1) Campaign design.
- Keyword analysis for a product or service.
- Landing page selection.
- Selection of phrases that will trigger ads on Google.
- Ad creation for the product or service.
- Geographic campaign targeting.
- Ad scheduling for the most suitable days and times.
- Bid adjustments for smartphone ads.
- Graphic design, exclusively for display campaigns.
- Campaign launch.
2) Analysis to determine the monthly advertising budget.
- The main factors considered are:
- Number of cities or states you want to reach.
- Population density in the selected cities or states.
- Reach during specific time periods.
- Number of advertising campaigns to launch.
3) Monthly maintenance. Advertising campaign optimization:
- Allocating a campaign's monthly budget.
- Analyzing campaign results.
- Monitoring phrases that trigger ads on Google.
- Adding negative keywords to the campaign.
- Optimizing bids by search term.
- Optimizing bids by location.
- Optimizing bids by day of the week.
- Optimizing bids by time of day.
- Optimizing bids by device.
- Automated monthly results report.
Remember that a Google Adwords campaign should be developed by digital marketing and online sales experts.
